{"id":1906,"date":"2025-02-19T11:04:04","date_gmt":"2025-02-19T11:04:04","guid":{"rendered":"https:\/\/carpathiacenter.ro\/?p=1906"},"modified":"2025-02-19T11:04:04","modified_gmt":"2025-02-19T11:04:04","slug":"jumatate-dintre-romani-nu-au-incredere-in-etichetele-ecologice-studiu","status":"publish","type":"post","link":"https:\/\/carpathiacenter.ro\/en\/jumatate-dintre-romani-nu-au-incredere-in-etichetele-ecologice-studiu\/","title":{"rendered":"Jum\u0103tate dintre rom\u00e2ni nu au \u00eencredere \u00een etichetele ecologice (studiu)"},"content":{"rendered":"
\n

Jum\u0103tate dintre rom\u00e2ni nu mai au \u00eencredere \u00een etichetele ecologice, suspect\u00e2nd c\u0103 multe dintre acestea sunt doar strategii de marketing, relev\u0103 studiul \u2018Consumatorul Etic din Rom\u00e2nia 2025\u2019, dat miercuri publicit\u0103\u021bii.<\/p>\n

Potrivit sursei citate, \u2018greenwashing\u2019-ul, utilizarea excesiv\u0103 a termenilor \u2018natural\u2019 \u0219i \u2018bio\u2019 \u0219i lipsa unor reglement\u0103ri clare au amplificat aceast\u0103 ne\u00eencredere. \u00cen acest context, consumatorii \u00ee\u0219i doresc mai mult\u0103 transparen\u021b\u0103 din partea brandurilor \u0219i retailerilor, pun\u00e2nd presiune pe companii s\u0103 demonstreze autenticitatea produselor lor, se arat\u0103 \u00een studiul realizat de MKOR.<\/p>\n

\u00cen ciuda scepticismului, interesul pentru sustenabilitate cre\u0219te, arat\u0103 sondajul. 43% dintre consumatori iau \u00een calcul impactul ecologic al produselor atunci c\u00e2nd cump\u0103r\u0103, un procent \u00een cre\u0219tere fa\u021b\u0103 de anii anteriori. Totu\u0219i, acest interes nu se reflect\u0103 \u00eentotdeauna \u00een alegerile de cump\u0103rare din cauza pre\u021bului ridicat al produselor eco. Mai mult de jum\u0103tate dintre rom\u00e2ni (53%) spun c\u0103 nu \u00ee\u0219i permit s\u0103 cumpere produse etice, ceea ce transform\u0103 sustenabilitatea \u00eentr-un lux inaccesibil pentru mul\u021bi.<\/p>\n

Totodat\u0103, 38% dintre rom\u00e2ni spun c\u0103 nu \u0219tiu exact ce \u00eenseamn\u0103 o certificare eco autentic\u0103, ceea ce indic\u0103, at\u00e2t o lips\u0103 de informare, c\u00e2t \u0219i o nevoie crescut\u0103 de claritate din partea brandurilor. \u00cen lipsa unor criterii transparente, consumatorii sunt mai predispu\u0219i s\u0103 cread\u0103 c\u0103 termenii \u2018natural\u2019 \u0219i \u2018organic\u2019 sunt folosi\u021bi abuziv pentru a justifica pre\u021buri mai mari.<\/p>\n

\u2018Consumatorii nu mai accept\u0103 promisiuni vagi despre sustenabilitate. Vor dovezi clare, acces la informa\u021bii detaliate \u0219i standarde transparente. Brandurile care nu ofer\u0103 aceast\u0103 claritate risc\u0103 s\u0103 piard\u0103 \u00eencrederea publicului \u0219i s\u0103 fie percepute ca oportuniste. Pentru ca produsele sustenabile s\u0103 fie cu adev\u0103rat apreciate, trebuie s\u0103 fie \u00eenso\u021bite de transparen\u021b\u0103 real\u0103, nu doar de etichete atr\u0103g\u0103toare\u2019, sus\u021bine Cori Cimpoca, fondatoarea MKOR.<\/p>\n

De\u0219i interesul pentru un stil de via\u021b\u0103 responsabil este \u00een cre\u0219tere, sustenabilitatea nu este \u00eenc\u0103 un criteriu principal de achizi\u021bie pentru majoritatea rom\u00e2nilor. Doar 43% dintre consumatori iau \u00een considerare impactul ecologic al produselor, iar acest procent, de\u0219i \u00een cre\u0219tere cu 5% fa\u021b\u0103 de anul anterior, r\u0103m\u00e2ne sub pragul la care ar putea determina o schimbare real\u0103 \u00een industrie.<\/p>\n

Factorii care \u00eempiedic\u0103 un grad de adop\u021bie mai crescut r\u0103m\u00e2n pre\u021burile crescute, calitatea perceput\u0103 \u0219i disponibilitatea produselor, ceea ce arat\u0103 c\u0103, pentru mul\u021bi rom\u00e2ni, sustenabilitatea r\u0103m\u00e2ne o preocupare secundar\u0103 atunci c\u00e2nd vine vorba de bugetul propriu.<\/p>\n

De asemenea, 29% dintre responden\u021bi spun c\u0103 disponibilitatea redus\u0103 a produselor eco \u00een magazine \u00eei \u00eempiedic\u0103 s\u0103 le cumpere mai des. Produsele sustenabile sunt percepute ca fiind mai greu de g\u0103sit, iar \u00een unele cazuri, diferen\u021ba dintre produsele conven\u021bionale \u0219i cele \u2018eco\u2019 nu este clar comunicat\u0103, ceea ce face ca alegerea s\u0103 fie dificil\u0103 pentru consumatori.<\/p>\n

\u00cen acest context, companiile care vor s\u0103 atrag\u0103 mai mul\u021bi consumatori responsabili trebuie s\u0103 pun\u0103 un accent mai mare pe educa\u021bie, transparen\u021b\u0103 \u0219i accesibilitate.<\/p>\n

Studiul MKOR Consumatorul Etic din Rom\u00e2nia \u00een 2025 a fost realizat pe o mie de responden\u021bi, cu v\u00e2rste cuprinse \u00eentre 18 \u0219i 55 de ani. Caracteristicile e\u0219antionului: reprezentativ la nivel na\u021bional dup\u0103 gen, v\u00e2rst\u0103 \u0219i distribu\u021bie geografic\u0103. Metoda de cercetare: sondaj de opinie (CAWI). AGERPRES\/(AS \u2013 autor: Cristian Anghelache, editor: Oana Tilic\u0103, editor online: Andreea L\u00e3z\u00e3roiu)<\/p>\n

Sursa articolului: https:\/\/agerpres.ro\/economic\/2025\/02\/19\/jumatate-dintre-romani-nu-au-incredere-in-etichetele-ecologice-studiu\u20131423826<\/a><\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

Jum\u0103tate dintre rom\u00e2ni nu mai au \u00eencredere \u00een etichetele ecologice, suspect\u00e2nd c\u0103 multe dintre acestea sunt doar strategii de marketing, relev\u0103 studiul \u2018Consumatorul Etic din Rom\u00e2nia 2025\u2019, dat miercuri publicit\u0103\u021bii. Potrivit sursei citate, \u2018greenwashing\u2019-ul, utilizarea excesiv\u0103 a termenilor \u2018natural\u2019 \u0219i \u2018bio\u2019 \u0219i lipsa unor reglement\u0103ri clare au amplificat aceast\u0103 ne\u00eencredere. \u00cen acest context, consumatorii \u00ee\u0219i…<\/p>","protected":false},"author":4,"featured_media":1908,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1906","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"yoast_head":"\nJum\u0103tate dintre rom\u00e2ni nu au \u00eencredere \u00een etichetele ecologice (studiu) - Carpathia Center Romania<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/carpathiacenter.ro\/en\/jumatate-dintre-romani-nu-au-incredere-in-etichetele-ecologice-studiu\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Jum\u0103tate dintre rom\u00e2ni nu au \u00eencredere \u00een etichetele ecologice (studiu) - Carpathia Center Romania\" \/>\n<meta property=\"og:description\" content=\"Jum\u0103tate dintre rom\u00e2ni nu mai au \u00eencredere \u00een etichetele ecologice, suspect\u00e2nd c\u0103 multe dintre acestea sunt doar strategii de marketing, relev\u0103 studiul \u2018Consumatorul Etic din Rom\u00e2nia 2025\u2019, dat miercuri publicit\u0103\u021bii. 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